About
Marketing intelligence that tells you what's actually working
What Marketing Works is a monthly intelligence resource for marketers who want practitioner-sourced tactics — not opinion, not theory, not sponsored content.
Mission
Cut through the noise. Get to what works.
Most marketing content tells you what worked two years ago, what someone thinks will work, or what a vendor wants you to buy. What Marketing Works exists to close that gap — delivering a clear, monthly signal on what’s actually moving the needle right now.
Every article is synthesised from real practitioner content: YouTube channels, podcasts, and case studies from the people running campaigns, managing accounts, and testing conversion tactics at scale. No guesswork. No fluff. Just the patterns that are emerging across thousands of real accounts.
How it works
From practitioner content to actionable intelligence
01 Source
Monitor the practitioners
We track dozens of channels run by marketers who publish what's working in their accounts right now.
02 Synthesise
Find the signal
Patterns across multiple sources are identified, cross-referenced, and distilled into concise, cited intelligence.
03 Publish
One report per topic
Each month, a fresh report per topic — every claim sourced, every tactic specific, every article ready to act on.
04 Reference
A growing glossary
Terms introduced in reports are defined in a plain-language glossary that grows alongside the intelligence library.
Who it's for
Built for people who have to make decisions
In-house marketers
Keeping up with what's changed across paid, SEO, email, and content — without spending hours watching YouTube.
Agency teams
A monthly pulse on what's working across channels so you can bring fresh thinking to client strategy.
Founders & operators
Running marketing yourself and need a reliable signal on where to focus your time and budget right now.
Consultants & freelancers
Staying sharp across disciplines so your recommendations reflect what's actually working, not what used to work.
What you get
No ads. No sponsored takes. No filler.
- Monthly reports per topic — SEO, Google Ads, Facebook Ads, Email Marketing, Content Marketing, AEO, and Landing Pages & Conversion.
- Every claim sourced — each tactic links back to the practitioner content it came from so you can go deeper if you need to.
- A growing marketing glossary — plain-language definitions for the terms that come up in our reports, cross-referenced to the articles that use them.
- One email per month — a digest of what's new across all topics, delivered when the next issue is ready.
Monthly intelligence
Stay Sharp!
One email per month. Practitioner-sourced tactics across SEO, paid ads, email, content, and conversion no fluff, no filler
No spam. Unsubscribe anytime.