Monthly intelligence

What
Marketing
Works.

Keeping up with what’s actually working in marketing is a full-time job. We do it for you — synthesising hundreds of hours of real practitioner content into one clear monthly briefing per channel.

Live — August 2026

June 2026: Demand Gen Campaign Structure: How Placement Separation and Creative Isolation Are Driving YouTube Ad Performance in 2026

24 sources · 6 min read

July 2026: Google Ads Mid-2026: AI Agent Pitfalls, Bidding Overhaul, and the Framework Shifts Driving Results

103 sources · 12 min read

July 2026: SEO in Mid-2026: AI Citation Hunting, Local Profile Mastery, and the Multi-Platform Content Playbook

110 sources · 13 min read

July 2026: YouTube Demand Gen Campaigns in 2026: Placement Splits, Audience Timing, and Creative Rotation Tactics That Are Working Now

33 sources · 6 min read

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Articles about what is currently working in YouTube Ads.

3 articles

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New topics added as practitioner communities grow.

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Landing Pages & Website Conversion

Practitioner-sourced tactics on CRO, messaging hierarchies, trust signals, and the above-the-fold elements that are actually moving conversion needles right now.

4 articles

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New topics added as practitioner communities grow.

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Content Marketing

Content governance, community-led conversion, trust-based measurement, and fixing the content debt that AI answer engines will expose — what's working for content marketers right now.

4 articles

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New topics added as practitioner communities grow.

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SEO

The SEO playbook has shifted. AI citation hunting, GBP optimisation, content repurposing ratios, and the link building targets that actually influence AI search visibility — all updated monthly.

4 articles

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New topics added as practitioner communities grow.

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AEO / AI Search

Answer engine optimisation in practice: brand mention strategies, structured content for AI retrieval, and what's actually correlating with visibility in ChatGPT, Perplexity, and Google AI Overviews.

4 articles

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New topics added as practitioner communities grow.

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Email Marketing

Cold outreach scripts, sequence optimisation, deliverability tactics, and personalisation approaches that are converting in 2026 — sourced from practitioners, not theorists.

4 articles

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New topics added as practitioner communities grow.

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Google Ads

What's working in Google Ads right now: match type progression, smart bidding controls, conversion value rules, and the AI Max settings worth enabling (and the ones worth disabling).

4 articles

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New topics added as practitioner communities grow.

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Meta (Facebook) Ads

Practitioner-sourced tactics on Meta campaign structure, creative strategy, attribution, and the bidding approaches that are driving results right now — updated monthly from the people actually running the accounts.

4 articles

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New topics added as practitioner communities grow.

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How it works

Practitioner intelligence, not agency spin.

We monitor hundreds of YouTube channels from active practitioners — media buyers spending real budgets, SEO specialists ranking real sites — and synthesise what they’re actually doing into one clear monthly briefing per topic. No sponsored content. No agencies pitching services.

01

100+ practitioner sources per topic

Real practitioners, real budgets, real results — not course sellers or theorists with no skin in the game.

02

AI synthesis, human editorial judgement

AI processes hundreds of hours of transcripts. Editors ensure quality, accuracy, and source balance every cycle.

03

Fresh every month, no evergreen filler

Every briefing reflects what's working right now — not recycled fundamentals dressed up as new insights.